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About TrueLearn

TrueLearn is a leading digital learning and analytics platform serving clinicians across the continuum of professional practice. Our mission is to improve patient care by equipping healthcare organizations with data-driven continuing education and workforce development solutions that strengthen clinical competency, support upskilling, and enhance performance across teams.

Within the Professional Market, TrueLearn partners with health systems, specialty organizations, and enterprise clinical groups to deliver scalable continuing education and professional development solutions. Our platform supports workforce optimization, clinician engagement, recruitment and retention strategies, competency tracking, and measurable quality improvement outcomes.

We are growing rapidly and are seeking a driven, strategic Business Development Representative (BDR) to help expand our footprint within enterprise healthcare organizations. If you are coachable, competitive, intellectually curious, and excited about advancing clinician performance through technology, this role is for you.

As a Professional Market BDR, you will play a critical role in generating strategic pipeline within health systems, specialty groups, and large clinical organizations. You will partner closely with Account Executives and leadership to identify opportunities aligned with workforce development and continuing education priorities.

• Own outbound prospecting into named accounts across health systems, specialty physician groups, and enterprise clinical organizations
• Execute high-quality outreach via phone, email, LinkedIn, and structured multi-touch sequences
• Research accounts to identify key stakeholders such as Chief Medical Officers, Chief CRNA Officers, department chairs, workforce development leaders, clinical education directors, HR/talent leaders, and service line executives
• Develop targeted messaging aligned to strategic health system priorities, including workforce optimization, continuing education and upskilling initiatives, clinician competency tracking, quality improvement efforts, talent recruitment strategy, and retention of high-performing clinical teams
• Build multi-threaded engagement strategies within complex enterprise accounts

• Partner closely with Account Executives to build and advance enterprise pipeline
• Qualify inbound and outbound opportunities based on defined criteria
• Ensure seamless handoff of discovery insights, stakeholder mapping, and account context
• Participate in territory strategy, pipeline reviews, and account planning sessions
• Contribute insights from the field to help refine messaging and positioning within the Professional Market

• Maintain accurate account hierarchies and contact records in Salesforce
• Log all activity consistently and uphold strong CRM hygiene standards
• Track KPIs including activity metrics, meetings booked, and Sales Qualified Leads (SQLs)
• Continuously refine outreach workflows and messaging based on performance data

• Develop a deep understanding of TrueLearn’s continuing education and workforce solutions
• Stay informed on trends in clinician workforce shortages, recruitment challenges, retention strategies, competency management, accreditation standards, and quality initiatives
• Participate in product training and demo certification as assigned
• Deliver introductory discovery calls or platform overviews when appropriate

• Experience in Healthcare SaaS, EdTech, HR Tech, or Workforce Technology
• Experience selling into health systems or enterprise healthcare organizations
• Familiarity with Salesforce or similar CRM platforms
• Understanding of continuing education (CE), professional development, or workforce management markets

• Mission-driven work that directly strengthens clinician performance and patient care
• Opportunity to engage with senior healthcare executives on workforce strategy
• Fast-growing SaaS environment with clear career advancement pathways
• Data-driven, coaching-focused sales culture
• Collaborative, supportive team and leadership committed to professional growth