Join the LLR family of private equity-backed growth companies.

Description

About the Company

As a life science company and a leading supplier to global research markets, we offer a comprehensive product portfolio along with outstanding hands-on customer service to ensure every laboratory has the tools and support they need. Our markets include pharmaceutical and biotechnology businesses, research institutions, hospitals, reference labs, and more.

Be part of making a difference

At Genesee, we believe we can help improve our communities and transform the world through science. Our shared desire to make a difference is what drives and inspires us. We are a fast-growing, dynamic team that listens to each other and embraces collaboration. We foster an open, friendly work environment and show up for one another every day.

Role: Marketing Manager

Reports to: Director, Marketing

FLSA: Exempt

Location: Remote or Hybrid

Why is this role important at Genesee Scientific?

The Marketing Manager is a strategic leader focused on data analytics, market research, Voice of the Customer (VOC), and project management to drive growth. In this role, you will create actionable insights, optimize media strategies, and enhance customer experiences across campaigns. Working closely with the go to market teams, you will deliver impactful marketing insights, support product adoption, and provide data-driven recommendations for brand growth. You will also develop case studies, benchmarks, and onboarding content for new partners, advancing our analytics capabilities and refining tools for effective decision-making.

What Will You Do

• Support development and execution of annual marketing strategy aligned with Genesee brand goals
• Implement VOC programs to integrate customer feedback into campaign
• Create and provide sales tools to support and enhance the efficiency of the sales team
• Set and track KPIs to measure campaign success
• Develops and implements Standard Operating Procedures (SOPs)
• Collaborate on media campaigns to balance brand awareness and conversions
• Optimize prospecting and remarketing with A/B testing to boost conversions
• Enhance customer journeys with UX, SEO, and CRM teams
• Provide data-driven insights for continuous campaign improvement
• Lead the project management of sales promotions, including overseeing the intake process, coordinating of product management, and driving product promotions and sales campaigns
• Report campaign performance and recommendations to leadership
• Monitor industry trends and explore growth opportunities
• Build and manage relationships with external partners for campaign success
• Conduct market research to inform marketing strategy
• Oversee cross-functional initiatives for alignment and efficiency
  
  

Requirements

What you will bring:

• Bachelor’s degree in Marketing, Business, or related field preferred, or equivalent experience
• 8+ years of experience in marketing with a proven track record of delivering actionable insights and measurable marketing results
• Experience managing digital campaigns across various platforms (Google, Meta, etc.)
• Proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, and other ad platforms
• Project Management experience is critical, PMP certificate a plus
• Experience in creating multi-channel media plans in support of eCommerce objectives
• Ability to analyze metrics and KPIs and transform into compelling stories
• Strong understanding and experience with A/B testing fundamentals, implementation, and platforms like Optimize and Google Optimize, along with expertise in conversion rate optimization and attribution model
• Desire to work as part of a team, but also able to work independently, pay attention to details and solve problems quickly
• Proficient in Microsoft Office Suite applications, including Teams; experience with other business management software is a plus
• Ability to thrive in a fast-paced, collaborative environment and effectively manage multiple priorities
  
  

Physical Requirements

Perform the following tasks, with or without reasonable accommodation:

• Primarily sedentary work in a climate-controlled office environment.
• Regularly sit for extended periods, with occasional standing, walking, and lifting of up to 10 pounds.
  
  

At Genesee Scientific, you can have a good job that can grow into a great career

We Offer

• Training and professional growth initiatives, including comprehensive onboarding programs for new team members
• We provide financial well-being with competitive compensation packages and 401 (k) retirement savings plans
• Health care and well-being programs including medical, dental, vision, life, short- and long-term disability and employee assistance programs
• Paid time off including vacation, sick and 12 holidays
  
  

Starting Salary $120,000.00, with potential for higher pay based on experience.

Employment offers are subject to successful completion of a background check and pre-employment drug test.

Genesee Scientific is proud to be an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.