Marketing Manager
DaySmart Software
DaySmart Appointments is a complete appointment scheduling platform built to simplify how service-based organizations manage their day-to-day scheduling operations. Whether it’s handling event registrations, booking appointments, or coordinating staff and clients, the platform streamlines scheduling, reduces administrative tasks, and ensures a smooth experience for everyone involved. Trusted by industries from healthcare and government to professional services and community organizations, DaySmart Appointments helps teams operate more efficiently, deepen client connections, and grow revenue.
We're seeking a Marketing Manager to lead B2B marketing initiatives across the various industries DaySmart Appointments supports. You'll develop, execute, and scale innovative campaigns and initiatives that drive significant growth for DaySmart Appointments.
This is a fully remote position based in the United States. This role will report directly to the Vice President of DaySmart Appointments.
Responsibilities:
- Build, execute and optimize a content strategy (blogs, webinars, landing pages, guides, email, social, etc.)
- Develop and manage lead generation and customer upsell campaigns (Leads, MQLs, SQLs)
- Coordinate with DaySmart Appointments Sales and Product teams to develop target audiences and launch seasonal campaigns
- Work closely with dedicated marketing shared service resources for events, publications, affiliate and lifecycle marketing needs
- Provide product marketing support for product launches and feature releases
- Manage vendor relationships for SEO, paid advertising, and reporting
Qualifications:
- 3+ years of B2B marketing experience; SMB and Enterprise experience is a plus
- Knowledge in digital marketing, paid media, and email campaigns
- Strong analytical skills and data-driven decision-making ability
- Entrepreneurial mindset with excellent project management skills
- Experience with Jira and Confluence
- Outstanding interpersonal and communication abilities
Ideal Candidate:
- Prior experience in the SaaS or tech space is a plus
- Analytical thinker with a "test & learn" approach
- Highly organized and detail-oriented
- Self-motivated team player
- Adaptable to a fast-paced, dynamic environment
Salary
- The salary range for this role is $85,000 to $87,000 per year. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.
What We Offer
- Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
- 401k plan with company match on your contributions.
- Open PTO and a generous paid holiday schedule.
- Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid.
- Opportunities to ensure you are always learning and growing.
How You Will Work
This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:
- Ann Arbor, MI
- Wayne, PA
- Austin, TX
Many DaySmart employees primarily work from home, and our teams are structured to operate efficiently in a distributed environment. While we don’t always share a physical office, we work together closely through remote collaboration practices.
We maintain a highly collaborative culture and expect all employees to actively participate in meetings, discussions, and team interactions. This includes joining scheduled video calls with cameras on, contributing to conversations, and being fully present.
We believe that strong communication and visual connection are essential to maintaining alignment, accountability, and trust across our teams. At DaySmart, working remotely comes with the responsibility to show up, engage, and collaborate with intention.
Your safety is important to us!
We’ve recently identified an increase in fraudulent activity targeting individuals who have applied to positions at DaySmart. Please note that any legitimate communication regarding your application will come either from an official DaySmart email address (ending in @daysmart.com) or directly through our Applicant Tracking System.
Please refer to?DaySmart Privacy Policy?to learn more about how we are committed to respecting your privacy and the security of your personal information.
DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.