Marketing Automation Manager Remote / Marketing / Full-Time Corestream is seeking a Marketing Automation Manager to drive strategic campaign development and optimize marketing operations for our Enterprise segment. This is a hands-on but forward-thinking role—you'll partner closely with our Enterprise Marketing and Account Management teams to design and execute sophisticated, multi-stakeholder campaigns while simultaneously building the frameworks and best practices that will scale our entire approach. The Marketing Automation Manager should be a strategic operator: deeply expert in email marketing operations and campaign development, but also someone who thinks critically about process, sees inefficiencies, and knows how to fix them. If this sounds like you, read on… Location: Corestream is headquartered in Tampa, FL, but with a significant population of remote employees based all over the country, being based in Tampa is not a requirement to apply! Responsibilities: - Define and implement best practices for Enterprise campaign development and delivery, including standardized campaign calendars, project management processes, and workflow tools that scale as we grow
- Partner strategically with the Enterprise Marketing team and Account Management to develop and execute sophisticated, account-focused email and SMS campaigns that drive engagement and support the sales cycle
- Lead campaign strategy and development for Enterprise accounts—from initial brief through launch—ensuring each campaign is thoughtfully designed, properly sequenced, and rigorously tested
- Own the technical and strategic implementation of Salesforce Marketing Cloud (SFMC) automation for Enterprise campaigns, continuously optimizing for deliverability, performance, and scalability
- Establish and maintain comprehensive documentation of Enterprise campaign best practices, workflows, and SFMC configurations for team consistency and institutional knowledge
- Collaborate with Business Operations and Data Science teams to define audience segmentation logic, dynamic content strategies, and reporting frameworks tailored to Enterprise campaign needs
- Assess and optimize our marketing automation platform and tools to identify gaps, streamline workflows, and eliminate manual processes that slow campaign velocity
- Provide strategic guidance on end-to-end processes, including audience segmentation, dynamic coding, A/B testing methodologies, and SQL queries specific to Enterprise campaigns
- Provide secondary support for email and SMS campaigns related to the Brands/Discounts program
- Work cross-functionally with the marketing team to understand business objectives and translate them into automated, data-driven campaign solutions
- Troubleshoot and resolve technical issues related to SFMC automation, integrations, and data flows, partnering with your manager and relevant teams as needed
Recipe for Success: - 4+ years in a marketing automation or email marketing operations role, with demonstrated expertise in campaign strategy, development, and management
- Expert-level proficiency with Salesforce Marketing Cloud (SFMC)—comfort with automation workflows, data extensions, SQL queries, and audience segmentation
- Strong analytical mindset and comfort with A/B testing, performance metrics, deliverability best practices, and data-driven decision-making
- Proven ability to design and implement scalable processes, workflows, and documentation that improve team efficiency and campaign quality
- Strategic thinking combined with operational excellence—you see the big picture while excelling at execution and attention to detail
- Excellent communication skills; ability to partner effectively with non-technical stakeholders (Account Management, Marketing leaders) and translate business needs into technical solutions
- Curiosity and forward-thinking mindset—you actively look for ways to modernize, optimize, and improve how we work
- Experience working with Enterprise or mid-market segments, ideally understanding the complexity and nuance of account-based or multi-stakeholder campaigns
Cherries on Top: - Experience with benefits marketing, employee engagement, or benefits technology platforms
- Familiarity with SMS/text marketing platforms and multi-channel campaign orchestration
- Project management or process improvement experience
- Understanding of API integrations and data flow between marketing platforms and CRM systems
Corestream is a fast-growing, cutting-edge financial and benefits technology company. We are an industry leader in the delivery of Voluntary Benefits; our proprietary software is the engine for large, Fortune-500 companies to easily and cost-effectively offer unlimited Voluntary Benefits to its employees through payroll deduction.
We have a driven, flexible, and fun team and offer competitive compensation and benefit packages. Although we are over ten years old, we still have a “start-up” culture and when we are in the office we have a casual dress code, free snacks and beverages, and Wednesday lunches are on the house.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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