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Culture & CareersContent Marketing Manager
Azalea Health
Marketing & Communications
Fulton County, GA, USA
Posted on Apr 28, 2025
In Summary...
Are you a storyteller who thrives on creating content that educates, engages, and converts? Do you love turning complex topics into compelling narratives that drive real impact? If you're looking for a role where your writing and strategy skills can make a difference in healthcare, Azalea Health wants to hear from you.
As our Content Marketing Manager, you'll develop and execute content strategies that build brand awareness, engage healthcare professionals, and support lead generation. From blogs and thought leadership pieces to social media and webinars, you'll craft high-quality content that speaks directly to our audience while aligning with Product Marketing's messaging and Digital Marketing's growth strategies.
This role is perfect for a creative and strategic thinker who knows how to balance storytelling with business goals.
What You Will Do...
Content Creation & Thought Leadership
Azalea Health is an Equal Opportunity Employer committed to creating a diverse and inclusive workforce where our employees excel based on merit, qualifications, knowledge, ability, and job performance. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and any other characteristics protected by federal, state, and local laws that make our employees unique.
Are you a storyteller who thrives on creating content that educates, engages, and converts? Do you love turning complex topics into compelling narratives that drive real impact? If you're looking for a role where your writing and strategy skills can make a difference in healthcare, Azalea Health wants to hear from you.
As our Content Marketing Manager, you'll develop and execute content strategies that build brand awareness, engage healthcare professionals, and support lead generation. From blogs and thought leadership pieces to social media and webinars, you'll craft high-quality content that speaks directly to our audience while aligning with Product Marketing's messaging and Digital Marketing's growth strategies.
This role is perfect for a creative and strategic thinker who knows how to balance storytelling with business goals.
What You Will Do...
Content Creation & Thought Leadership
- Write and manage content across various formats, including blogs, web pages, whitepapers, case studies, and sales collateral, based on direction from Product Marketing.
- Develop and promote thought leadership pieces that establish Azalea Health as a trusted voice in healthcare technology.
- Ensure all content aligns with brand guidelines and messaging while being optimized for SEO and lead generation.
- Own content execution for Azalea Health's LinkedIn and Facebook accounts.
- Engage with followers, respond to comments, and drive conversations to enhance brand presence.
- Collaborate with the Digital Marketing team to track performance and optimize engagement.
- Plan, execute, and promote webinars, virtual events, and online learning sessions to educate prospects and customers.
- Work closely with Product Marketing and Sales to develop compelling event topics and secure subject matter experts.
- Ensure post-event follow-ups are optimized for lead nurturing.
- A strong writer with a passion for storytelling, particularly in the healthcare or SaaS space.
- Experienced in content strategy, social media management, and virtual events (or excited to learn).
- Comfortable collaborating with cross-functional teams, including Product Marketing, Digital Marketing, and Sales.
- Data-driven, with an understanding of content performance metrics and how to optimize for impact.
- Knowledgeable about SEO best practices and content marketing trends.
- 3+ years of experience in content marketing, journalism, or a related field.
- Experience in healthcare, SaaS, or B2B marketing is preferred.
- Strong project management skills with the ability to manage multiple content initiatives.
- Familiarity with content management systems (CMS), social media tools, and webinar platforms.
- Being aggressive and taking initiative; we trust you to move the needle forward
- Doing the job; outcomes are just as important as strategy
- Being adaptable and amenable to meet the changes of a dynamic and evolving industry
- Demonstrating humility; partnership and collaboration is who we are and how we operate
- Tapping into your innovative side; conventional is not always correct
- Competitive and comprehensive benefits: Coverage options to support the whole person, including full medical, dental, vision, and life insurance
- Generous employer sponsored subsidy towards employee's health insurance premiums
- Azalea Health covers 100% of the premiums for Life AD&D and Long-Term Disability for all eligible full-time employees
- Balance and flexibility: Simple Paid Time Off (PTO) options. You earn your time, use it as you choose.
- Economic opportunity: Competitive total rewards package that offers competitive pay and advancement opportunities
Azalea Health is an Equal Opportunity Employer committed to creating a diverse and inclusive workforce where our employees excel based on merit, qualifications, knowledge, ability, and job performance. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and any other characteristics protected by federal, state, and local laws that make our employees unique.